Appropriate Photo Style: The photos showcased here represent the brand in an accurate way. They show us real people doing real things—nothing staged. The subjects are authentic and give the reader a sense of emotion they can relate to. The photos
Inappropriate Photo Style: The photos showcased here falsely represent the brand. The subjects we see appear staged and inauthentic like we grabbed them from a generic stock site (which we did). The photos lack depth, emotion, and come off as unre
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